Original story by PEM Real Estate Group Director of Systems & Revenue Scott Hines as featured on Upshot.
Fragmented silos of leasing information and software have you searching through piles of paper and disparate systems? See how PEM Real Estate Group streamlined our processes and fueled growth with the same technology.
At PEM we have about 7,500 multi-family units in communities all over the nation which predominantly consist of conventional units, but if it makes sense, we’re not afraid to take on any new venture and this also holds true when it comes to technology.
During my 14 years in the multi-family sector I’ve seen the industry go through a myriad of changes. To increase our efficiency and maximize employee productivity, and more importantly, to stay competitive, five years ago I decided it was imperative for PEM to expand our current product suite and find a technology partner to reduce the friction in a few of our processes. Like many property management groups, we were frustrated with our fragmented leasing system and cumbersome paper forms. Our site teams, and customers, did not have the technology tools they needed to be able to seamlessly apply for an apartment, e-sign their lease, and pay their move-in fees all from the comfort of their home or mobile device. Today the ability to do these things are a necessity, not an amenity.
After researching several different product suites I decided to expand our current offering with On-Site, as they had recently improved their products to offer the very features I was searching for in an easy-to-use user interface, it appeared to be a perfect fit.
Once we implemented On-Site, we were not disappointed. By simply giving our prospects the ability to apply online, we saw a 20 percent increase in applications. From there, we kept going. Now, besides making sure our prospects can apply for an apartment and e-sign a lease—all without having to visit one of our communities—On-Site offers robust software that goes beyond transitioning a prospect to a resident.
Through their Resident Passport our customers can submit service requests, track statuses, and have an easy, online payment option. These self-service options greatly reduce administrative strain while empowering residents to better manage their living experience from the comfort of their own home.