New platform rejuvenates apartment marketing with a fresh take on website design
Campbell, Calif. – On-Site.com, the top provider of online leasing solutions for the apartment business, today announced that it has launched Websight Builder™, a revolutionary website development and management platform for property managers. Websight Builder™ allows managers to create unique, attractive, renter-friendly websites that capture the character of the communities they represent through newly introduced customization options, which include high-resolution stock photos, color palette choices, and customizable site navigation tabs and links.
The introduction of “Websight Builder™ represents a huge shift in On-Site’s suite of marketing products as the company aims to eclipse the cookie cutter templates offered by competing website providers.
Websight Builder™ also delivers in the functionality department with key features necessary to stay competitive in today’s tech-savvy rental market. Every website is optimized for mobile, yielding 10% faster page loads on mobile devices as compared to previous versions of On-Site websites. If there’s any doubt about the importance of mobile-friendly websites, consider a recent Google survey in which 67% of mobile users said that they were more likely to buy a product or service from a mobile-friendly site, and 74% said they were more likely to return to that site in the future.
Every website also features advanced modular design that makes it very easy to build out functionality with additional features like integral content distribution, guest card management, lead tracking and online applications.
“Websight Builder™ is a complete community marketing website platform that provides easy-to-use content and brand management tools,” said Zeke Kirkpatrick, On-Site Marketing Suite Product Manager. “‘Template’ is now a four letter word as our sites leverage user controlled photos, colors, themes and menu labels—chances are that no two websites will be the same.”
- Express the character of your community with a homepage banner image
- Access to On-Site’s library of high-resolution stock photography
- Choice of professionally coordinated color palettes
- New website styles—Tranquility and Simplicity—not available with previous Marketing Suite websites
- Faster page loads— 10% percent faster on mobile devices
- Live preview lets you see your website true to life as you’re designing it
- Custom navigational tabs and links
- Integrated social media lets renters share community info via Facebook and Twitter
- Works seamlessly with other On-Site products: content distribution, guest card management, lead tracking and online applications
On-Site clients upgraded at no additional cost
Current On-Site Marketing Suite clients can upgrade to Websight Builder™ at any time for free. To use the new platform, existing clients can log-in to On-Site, select Change Other Info/Advanced Options from the Websites menu, click the Website Template sub-tab and then click Upgrade to Websight Builder™. For more information or questions, contact your account manager or refer to the Marketing Suite user guide at on-site.com/help.
On-Site is teaching the apartment industry something Apple and Google learned years ago: usability is king. We’re bringing the industry up-to-speed with what today’s consumer expects from an online experience. Conveniently and securely, we allow today’s renter to find an available apartment, qualify, pay and e-sign. Our 100% paperless listing-to-lease platform encompasses marketing, lead generation, risk mitigation, document storage, mobile solutions and cloud computing services. Founded in 1999, On-Site has been voted Best Resident Screening Service three years in a row and our paperless office platform was a finalist in the First Annual Green Initiatives Awards from Multi-Housing News.