Apartment software provider previews addition of videography offering to guests at user conference in Palm Springs
Dallas – On-Site.com today announced that it has acquired Capture the Market, a leading provider of video marketing to the multifamily and student housing industries. CTM will be combined with Ellipse Design, On-Site’s in-house creative agency and the brand of choice for property management websites and marketing technologies, to form its new video marketing division Ellipse Film Studio.
Founded in 2005, CTM has established itself as a leader in the conception, direction, filming, editing and streaming of HD videos. The company counts over 140 companies as customers and its videographers have created and hosted videos for eight of the ten largest property management firms in the country. CTM’s are also active in dozens of apartment associations, shooting footage for events and conferences. Its portfolio includes drone footage, testimonials, property tours, neighborhood overviews, plus social media integration including YouTube optimization – providing options for properties at every stage, including pre-construction.
On-Site announced the acquisition at its sold-out user retreat last week in Palm Springs, where hundreds of customers gathered to learn about the company’s latest products and to discuss industry trends. Along with the CTM announcement, On-Site officially launched Move Me, an extension of its award-winning online leasing solution that aids with relocation and move-in services like streamlined mail-forwarding, insurance enrollment and utility connection. On-Site also provided an update on its integrated rent payments solution, which is now available to all its customers.
Based in Silicon Valley, On-Site designed the nation’s leading system of engagement for apartment managers and renters. The company’s software-as-a-service platform streamlines the process of renting an apartment or single family home, from listing to lease and everything in between – including lead management, website streaming, online applications and lease forms, payments, background checks, e-signatures and cloud based data management. Its software is used by over 27,000 communities in the United States.
CTM’s offerings include an app for apartment managers to curate content submitted by residents in addition to its primary business of streaming professionally produced videos, optimized for mobile devices. The products are being bundled with Ellipse Design to create an immersive digital leasing experience for renters through custom-designed websites, 3D floorplans, interactive site maps, advertising campaigns, SEO strategy and robust analytics. Customers rely on CTM’s content and production expertise for their websites and social media channels, as well as for corporate training programs, recruiting and business development.
“We are thrilled to welcome Capture the Market to the On-Site family,” said Jake Harrington, On-Site’s chief executive officer. “The CTM team is an excellent fit for our culture of engagement and results for customers. In 2016, Ellipse Design celebrated its best year by far as the industry has embraced our suite of integrated products for marketing automation and online leasing. CTM adds a compelling element for our customers to stand out in the marketplace.”
On-Site’s customers witnessed Capture the Market’s video wizardry firsthand last week at the company’s user retreat, where the videographers delivered coverage of the entire event that included an awards ceremony and drone camerawork over a BMW racetrack.
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On-Site is bringing the rental housing industry up to speed for today’s mobile and tech-savvy renter. Founded in 1999, On-Site delivers modern technology and focuses on usability to move leasing online. Its software-as-a-service streamlines the process of finding and renting an apartment or home, and then managing everything through move-out.
Used by over 27,000 communities across North America, On-Site’s customers benefit from a best-in-class system of engagement for property managers and renters. Based in Silicon Valley with offices in Dallas and Denver, 100% of On-Site’s technology and support team is based in the United States. For more information on On-Site, visit www.on-site.com.