Turn leads into leases.
Fewer than one in five apartment managers are using technology effectively to respond to inbound leads. Stand out with On-Site’s advanced Lead Management solution and log every email, phone call, website contact and walk-in as an online guest card. Lead Management tracks every lead across every marketing channel so you know exactlywhere your leads are coming from. Throw in follow up tools that combine the best in automated drip marketing and personalized lead response and you’ll never miss out on a lead ever again.Get a Demo
Step 1Measure ROI by assigning tracking numbers and emails to each lead source.
Step 2Prospects submit guest cards and in many cases the lead source and contact info will be captured automatically.
Step 3Each new guest card is checked against existing guest cards for duplicates, preserving the integrity of your data.
Step 4Follow up reminds leasing agents to reach out and lead scoring tells them whom to reach out to first.
Assign tracking numbers and e-mails.
Thanks to lead tracking, whenever a prospect calls, you can reliably know where they started their journey. Assign specific contact information to each lead source, like billboards and ILS’s, and when a prospect visits your website from one of the lead sources, the contact information on your website dynamically changes to match.
- Customizable lead scoring shows you which leads to act on first.
- ID card scanning captures data with a driver license or other ID.
- On-screen call notifications with caller ID for incoming calls.
Automatic lead attribution means better reporting and one less field for prospects to fill out.
Lead Management automatically captures every incoming call and email as a guestcard. When possible, Lead Management even fills in the name, lead source, phone number and email address fields for you. To ensure the quality of your leads, every new guest card is checked against existing guest cards. If Lead Management finds a match you can combine the guest cards, preserving the best data from each.
- Agent assignments take the guesswork out of commissions.
- Prequalified leads with custom guest card questions.
Easy, accurate lead collection and response.
Leads become a daily to-do list.
All of your leads appear on your guest card dashboard. From here you can get an at-a-glance overview of every lead you need to act on, sorted by follow-up date. Lead scoring tells you which leads to act on first by predicting those most likely to become leases.
- Availability alerts notify prospects when a preferred unit goes on the market.
- Tour availability lets prospects schedule appointments in real-time based on your office calendar.
Every lead has a due date.
How quickly should leasing agents respond to a lead? Should they respond with an email, text message or call? With Lead Management, you define the best practices and set service level goals for communicating with guests. Reporting tools allow you to measure performance and ensure no lead ever slips through the cracks.
- Local/toll free tracking numbers dedicated to each lead source.
- Visibility tools follow every lead from contact to conversion.
“Capstone’s communities are on average seven new leases ahead of last year, thanks to the new dashboard features.”– Jennifer Stanton Director of Marketing Capstone Real Estate Investments
SMS messages sent in 2015
companies started sending personalized emails and SMS texts
increased SMS opt-ins
guest cards created from ILS leads