social media

Social Mediate

A long, long time ago, people spoke to one another face-to-face. If something went wrong in their apartment, like an appliance which has stopped working, they went and spoke to their landlord. However, things have changed over the years; it began with the email and eventually moved to social media.… Read More

This Property Is Not Yet Rated

Sometimes it feels as though a bad review can be the beginning of the end for a property. Receiving a negative Yelp review or bad feedback on Facebook may be a property manager’s nightmare—but there are worse things than a bad review. A majority of prospective buyers will look at… Read More

Marketing Your Property Online: 5 Costly Mistakes to Avoid

First, the good news: you can successfully promote your property, get better leads and even find reliable renters through online marketing. Ready for the not-so-good news? There’s no one proven golden ticket for success. And in fact, because the Internet is still a relatively new frontier when it comes to… Read More

Multifamily Social Media Summit: Four Key Takeaways

Last month On-Site attended the Multifamily Social Media Summit, a conference for industry executives highlighting the benefits of social media and content marketing for the apartment business. Of course the million dollar question was, how can property managers leverage social media marketing to win more business and retain current residents?… Read More

Insights for marketers from Dreamforce 2012

By Summer Palma Connect on LinkedIn, or follow me on Twitter @summerpalma Having been a Salesforce.com marketing user and administrator for years–last week I was fortunate to attend the 10th annual Dreamforce conference, one of the world’s largest technology events hosted by Salesforce.com, global provider of customer relationship management (CRM)… Read More