reputation management

This Property Is Not Yet Rated

Sometimes it feels as though a bad review can be the beginning of the end for a property. Receiving a negative Yelp review or bad feedback on Facebook may be a property manager’s nightmare—but there are worse things than a bad review. A majority of prospective buyers will look at… Read More

4 Smart Responses to a Negative Online Review

It’s a cold, hard fact: negative reviews are unavoidable. Even the most professionally-run multifamily communities are likely to receive one at some point. But that doesn’t mean you, the property manager, should pretend they don’t exist. You may not read them, but your potential renters most certainly will. Indeed, according… Read More

Marketing Your Property Online: 5 Costly Mistakes to Avoid

First, the good news: you can successfully promote your property, get better leads and even find reliable renters through online marketing. Ready for the not-so-good news? There’s no one proven golden ticket for success. And in fact, because the Internet is still a relatively new frontier when it comes to… Read More

2015 On-Site Year in Review [Infographic]

What made 2015 so special? It was another record-breaking year for both On-Site and our customers! The numbers speak for themselves. Get a glimpse into the monumental year we’ve had with  On-Site’s “2015 Year in Review” infographic, highlighting company and product growth. Thanks to our customers, partners, and community for making this… Read More

How to Thrive On Mobile: the Property Manager’s Guide

For property managers, mobile marketing is no longer just a good idea—it’s mandatory. Prospective renters haven’t abandoned their desktop computers completely, but they’re using mobile devices to find information more than ever. Like all consumers, renters are used to finding what they want instantaneously (according to a Google consumer survey,… Read More

Why Every Property Manager Needs a Reputation Management Strategy

Let’s face facts. Apartments need online reviews to survive. Google and other search engines have made significant changes to their search algorithms, placing greater emphasis on local search and, in turn, favoring websites that have online reviews. When consumers who are looking for an apartment query Google, the top search results… Read More

Why Reputation Management Matters to Multifamily [Infographic]

Did you know that outside of the restaurant business, there’s no other industry as reliant on online reputation as the apartment industry? By one estimate 53% of consumers take into account online reviews when considering an apartment. Learn more about reputation management as it applies to the apartment business by reading the infographic below, “Why Reputation Management Matters… Read More

On-Site Introduces Reputation Scout™

Campbell, Calif. — Online leasing software provider today introduced Reputation Scout, a reputation management tool offering apartment owners and operators an unprecedented new way to understand and improve the online reputation and local search visibility of their communities. Part of On-Site’s Marketing Suite, Reputation Scout searches for online reviews, social… Read More

NAA 2015 Recap: Understanding & Improving Your Online Reputation

The 2015 National Apartment Association Education Conference & Exposition featured a staggering 64 different breakout sessions and 20 unique Learning Zone presentations. With so many educational opportunities vying for your attention you might have missed out on two great learning opportunities, featuring speakers from On-Site: “Understanding and Improving Your Online Reputation”… Read More