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Customer Spotlight: The Preiss Company

With a portfolio comprising over 23,000 beds in 15 states and 23 markets, The Preiss Company, based out of Raleigh, NC, sits as the third largest privately held provider of off-campus student housing in the nation. But achieving this level of success hasn’t always been easy. “Staying fresh and relevant is always… Read More

The Powerful Reason Email Drip Campaigns Convert More Renters (and How They Can Work For You)

In a perfect world, potential renters would discover your property and instantly sign the lease. However, as marketers in the apartment industry know, the closing process is slightly more complicated. In the age of inbound marketing, renters decide how and if they’re going to interact with your efforts to connect,… Read More

Break New Ground: The Key to Attracting Leads in Untapped Markets

The right multifamily property can revitalize a neighborhood… that’s the idea behind Alliance Residential Company’s proposed development in Plano, Texas. The 386-unit complex will have a contemporary urban design, and will transform a section of Plano that’s presently home to several light industrial businesses, and not much else. Plano City… Read More