FOR IMMEDIATE RELEASE
Rapid deployment of online leasing platform streamlines operations at apartment owner’s growing portfolio
San Francisco -– Prado Group Properties, a fast-growing real estate investor and operator in Northern California, announced the successful launch of a series of dynamic websites for its growing residential collection.
The company capitalized on the proven software of On-Site.com, the provider of online apartment leasing solutions based in Silicon Valley. The websites, which allow new residents to browse photos and apply online, were developed and deployed affordably, literally in a matter of days. On-Site further presents property managers with "one-stop shopping" to sort leads, credit applications and leases.
Quick turnaround was vital for Prado, who looked to reposition a portfolio of assets it acquired.
"With On-Site, we were able to quickly deploy multiple sites by close of escrow and put in place an infrastructure that we control and manage," said Kelly Baker, a property manager at The Prado Group. "The ongoing support from the On-Site account team is priceless."
In addition to websites, Prado Group uses On-Site’s patented resident screening and document management system, enabling renters to access credit and background checks and e-sign certified lease forms online. When Prado acquired several new buildings, they were up and running immediately with an online leasing platform. According to Baker, the primary objectives were to scale the business with an efficient marketing infrastructure, automate marketing operations and provide self-service tools for its tech savvy residents.
Using On-Site’s intuitive software, Prado paid particular attention to using images and commentary about the neighborhoods to create a brand personality for each community’s personality. On-Site’s online marketing functionality includes lead generation for new prospects and retention tools such as electronic maintenance requests.
Founded in 1999, On-Site has grown to become the gold standard in the apartment business, with a proven record of delivering next-generation marketing and leasing technology in a solution that can be implemented today. On-Site’s lead generation, resident qualification, document management and e-signature tools provide powerful online leasing solutions, allowing clients to maximize occupancy, enhance quality control, maintain compliance and ensure consistent success at all levels of property operations.
About Prado Group Properties
The Prado Group, Inc. is a privately held real estate development and investment management company headquartered in San Francisco. The company develops and invests in residential, retail and mixed-used properties with a goal to enhance communities while creating vibrant, high-quality environments for people to live, work, shop and relax.