Touring on the road and without a website, the conference producers designed a professional-grade web presence in days, not months
Mountain View, Calif. — When On-Site.com signed on to sponsor this year’s 12-city tour of the Apartment All Stars, they didn’t realize the starring role the company would quickly take.
Now in its ninth year, the industry veterans teach strategies on winning leases, retaining residents and enhancing curb appeal. The conference typically relies upon an outside agency to design a customized marketing site to promote their events.
As the tour started, an unexpected change of plans left the Apartment All Stars – who advise audiences on effective marketing – without a marketing site of their own.
In late March, Kate Good, professional speaker for the All Stars, asked if On-Site could help in a pinch. On-Site is the top provider of online leasing automation for the apartment business. The company offers its Online Marketing Suite™ for multifamily operators to showcase their communities with dynamic websites, content syndication to drive traffic and prospect management tools to make every lead count.
Later that week, ApartmentAllStars.com was up and running using On-Site’s platform. Kate was able to select a template, upload photos and include text and links. Customizing the “look and feel” required no programming or technical experience, while On-Site’s support team helped with technical and creative recommendations. While On-Site’s Online Marketing Suite™ platform is intended to feature apartment communities and property management companies, Kate adapted the intuitive system for her organization’s needs.
“When we needed quick help, we called the experts at On-Site to save the day,” Kate said. “Not only did they jump right in, they had us live in a matter of days. This is a living example of a fantastic group of professionals who do whatever they can to help a customer.”
Founded in 1999, On-Site has grown to become the gold standard in the apartment business. On-Site has a proven record of delivering best-in-class technology in a solution that can be implemented today. On-Site’s marketing, leasing and mobile tools deliver lead generation, resident qualification, document storage, e-signatures and cloud computing services. On-Site allows apartment operators to maximize occupancy, enhance quality control, maintain compliance and ensure consistent success at all levels of property operations.