Savvy landlords and rental property management officials know to use social media to attract clients – but only a select few know that social media platforms can be so much more than a marketing strategy.
According to Multifamily Executive Marketing (MFE), using social media as a landlord is not about gaining tons of followers or pushing listings through a facebook account – it's about connecting with clients and engaging on a personal and relatable level.
For example, when one person "likes" the Facebook page of a rental property management firm or apartment complex, that is not the end of the story. Offering referral-based contests on a company page can allow a firm to access not only one person, but also a large portion of that person's facebook friends.
It is also important to use a targeted approach, according to MFE. Spreading a marketing strategy across multiple platforms can be difficult to sustain. Choosing one or two platforms – say, Facebook and Twitter – on which to focus a campaign is a better way to sustain high standards of output.
Lastly, it is important to keep on top of new market trends and innovations in social media. For example, Google just acquired Wildfire, an online marketing tool that crosses multiple social media platforms. Using this new technology could boost a firm's marketing campaign.