Aside from monitoring revenues, expenses and employee records, software can also be helpful for rental property management firms in utilizing social media sites, according to Multi-Housing News.
Members of the multi-family industry told the source software programs can be very useful in generating leads and traffic on their Facebook, Twitter and other social media websites.
"There is a ton of technology, a ton of software programs, targeted to this industry, to the extent of being overwhelming and annoying," Don Sanders, vice president of marketing and training with the Cornerstone Group, told MHN.
Additionally, Daniel P. Ford, directory of property management for Freeman Webb, told the source that a variety of software programs used for iPads and other tablets are also reducing the need for physical rental lease documents, as new apps allow people to e-sign lease agreements and other important forms.
A study by the property management software company Pilera shows software programs save property managers and landlords a substantial amount of time in areas such as data retrieval and message delivery.