Kick off 2013 the right way: Building success in the apartment industry

With the Mayan apocalypse behind us (whew!) and the new year upon us, many of us are working hard to keep our New Year’s resolutions. While we tend to think of the New Year’s resolution as an occasion for personal improvement, the fact of the matter is that the new year is also an opportune time to think about ways to improve our business. 

Accordingly, we’ve devised a few simple strategies to help you achieve your business goals in 2013.

Ensure brand consistency
Maintaining a uniform brand image with consistent community content across the Web should be a top priority for 2013. Brand consistency is an important aspect of running any business, especially in this day and age. Why is this important?

Remember, the days of just putting apartment ads in the newspaper are long gone. More and more renters are now looking to the Internet to find an apartment. Accordingly, new apartment Internet listing sites (ILS) seem to pop up every year to capitalize on the shift away from print based advertising. Good or bad, no one ILS has been able to distinguish itself amongst the crowded field of competitors. As a result, property managers have to build and maintain multiple listings across multiple sites. Maintaining all these listings presents a challenge in and of itself. Fortunately, On-Site’s AdBlast content distribution tool allows you to make one and done content updates to your community website, in turn, On-Site automatically feeds these updates to all your various listing sites, ensuring brand consistency.

Got a sluggish office? Work to improve daily operations
In addition to reevaluating your marketing techniques, investigating how well your office operates on a daily basis can help boost productivity this year.

When working in a rental office, there are many methods that can be used to improve overall fluidity. One good way to streamline operations is by automating your online rental application, screening and lease document processes. On-Site’s automation technology takes these three seemingly disparate processes and integrates them with each other. In practice, renters can submit an application online and application data carries over into the screening process, eliminating the need to re-key data. If approved, renter data is then used to auto-populate the lease documents, again, without any need to re-enter data.

By implementing On-Site’s automation technology, you and your company save time usually spent on repetitive, mind-numbing paperwork, improving your productivity in the long run.

Overall, before implementing any of these changes, it’s best to discuss these matters with your co-workers. Having an open forum and a brain-storming session may help improve the situation markedly. You may find out that there are issues you didn’t even know about, and fixing these quickly may help your company kick off 2013 the right way.