WinnCompanies, the fifth largest multifamily housing manager in the U.S., recently earned a major distinction. The National Apartment Association (NAA) named Winn’s Tierra Vista Communities in Colorado Springs, CO the 2016 Community of the Year. The distinction is certainly a big deal, but this year it stands out for a special reason: it’s the first time a military community has ever won the industry’s top honor.

Tierra Vista is a 700-unit community that serves active-duty service members and families at Peterson Air Force Base. The property recently underwent major renovations, including new welcome centers, playgrounds, dog parks and walking trails.

In other words, it handily earned the NAA’s recognition.

The spotlight on military housing isn’t just good news for the men and women serving our country; it’s an auspicious sign for the multifamily industry as well. Tierra Vista symbolizes a win for companies looking to expand by creating affordable or demographic-specific housing—but only if they’re equipped to do so. The reality is real estate companies can’t connect with the right audience without powerful lead management technology.

That’s where On-Site comes in. Whether you’re trying to reach military families, seniors, or low-income residents, our lead management tools help you identify and follow up with your prospects. Automatically capture every lead, every time. And when possible, our technology fills in contact information. Need to re-connect with your in-person leads? Not a problem. Use Lead Management to manage information, and follow up with walk-ins, phone calls and other in-person points of contact. Your leads can all be integrated into one easy-to-use platform. For any real estate firm seeking to find the right renters, sophisticated lead-tracking is critical to success.