Online Marketing Trends
Utilizing social media websites, including Facebook and Twitter, to connect with and attract tenants can be advantageous for rental property management companies, according to Zillow. Aside from using the sites for basic things, such as letting rental residents know of changes and updates regarding the building or policies, Zillow notes social media can help retain… Read more >>
Landlords and rental property management companies are often looking for a leg up on the competition, and one way many of these apartment industry members are doing so is through social media activity. However, simply signing up for social media accounts isn't usually enough to improve business – meaning getting more signed lease agreement forms.… Read more >>
During a webcast sponsored by Multifamily Insiders, multifamily marketing consultant Kate Good revealed a number of different marketing strategies members of the apartment industry should be utilizing in 2012, according to Multi-Housing News. According to Good, the ideal way for multifamily businesses and industry members, including property management firms, to adequately set up their marketing… Read more >>
According to Entrepreneur Magazine, nearly half of the typical company's money allocated toward advertising is wasted. To lessen this waste of valuable money, time and resources for any business – including rental property management firms – the publication offers some recommendations.A key question companies should ask themselves about a so-so ad campaign they're running is… Read more >>
Speaking with Multi-Housing News, a few experts in the multifamily management business stated internet listings services can still be useful for apartment firms in terms of marketing, despite social media and other marketing means taking precedence in recent years.Gary Redmond, assistant vice president of e-commerce for Archstone, told the source ILSs are used by roughly… Read more >>
Though many rental property management firms spend a considerable amount of time updating and improving their social media sites, new research shows interaction between apartment companies and tenants isn't high. Findings from J. Turner Research indicate less than half of apartment renters leasing from management companies are engaging with the firms on their social media… Read more >>
Though the Global Strategic Management Institute states its list of top Twitter marketing strategies can be used by many industries, rental property management firms may want to utilize the source's suggestions. According to the GSMI, many Twitter followers are constantly looking for what is trending at the moment. Keeping up with these trends can be… Read more >>
While the advent of email, social media and other burgeoning technologies has made locating leads and converting them into tenants for rental property management companies considerably easier, at least one major apartment firm is using a more traditional method to interact with prospective renters. According to Multi-Housing News, Morgan Properties, which operates more than 30,000… Read more >>
Not everyone may take grammar, word use and formatting to heart when looking for apartments online, such as postings on Craigslist. However, some linguistic and rental industry experts told the Huffington Post a well-written rental property listing is more likely to yield leads than a poorly written one. Robert Lane Greene, a correspondent for the… Read more >>
With an increasing number of ways to reach target demographics, rental property management firms may find it more difficult than years past to adequately reach their audience and create new leads. However, one new marketing method is proving more popular this year. Local marketing can be achieved through social media on smartphones, according to PC… Read more >>