Online leasing at NYC leader

December 3rd, 2007

"Rose Associates has fully moved its leasing services online."

Robert A. Scaglion, managing director of residential marketing for Rose Associates, Inc., an early adopter of On-Site in New York City, was interviewed by Multi-Housing News regarding online leasing. Rose is among the largest real estate managers in Manhattan.

"The process begins with the lease application and credit check. In a paper system, those two elements are photocopied and filed or distributed to multiple work groups. With an online service, all the information is accessible across a secure server.

All of this is less costly and more environmentally friendly due to the decrease in paper use and storage of printed files."

The upside of file cabinets being a waste of space is that you have more room to rent out! This notion is not lost on a real estate developer.

So how did Rose choose On-Site?

"It comes down to research and trial to find the right software to work with existing print systems and business operations."

Glad to be of assistance!

It's official: You really like us!

August 12th, 2007

The readers of Multi-Housing News have awarded us the 2007 Technology Choice Award and allowed us to showcase a photo of our new ePad.

Thanks. We like you too!

Name-your-own-credit-score

June 16th, 2007

We don't rely on traditional credit scores for many reasons:

  • They ignore factors that landlords care about
  • They consider factors landlords do not care about
  • They are subject to manipulation

Today's New York Times illustrates how to cheat the system and raise your credit score by piggybacking on someone else's good record.

This is big business, and a major problem in the mortgage industry, where 1 in 4 loan applications include fraud by way of falsified documents or false credit reports!

You're asking for trouble if you're a landlord that uses FICO or relies on a pre-packaged "risk score" from a resident-screening company. These scores can be gamed, whereas our screening reports are not vulnerable to this sort of manipulation.

Get in touch for more ideas on how we can help you rent with confidence.

RentBureau starts up

May 21st, 2007

People ask me whether On-Site still considers itself a "start-up" company. Well,

  • Our platform is web-based.
  • We started in Silicon Valley
  • We started around 1999, when a lot of bad internet ideas took shape.

But, no: ours is a good idea, we've grown up, and we've been profitable since 2003.

It is important for us to keep a start-up mentality... how else do you stay on top of your users' needs?

Case in point: RentBureau. Even though our users haven't asked us to bundle them into our service yet, we moved forward. Moreover, our competitors in the screening industry have users that are begging them to add RentBureau data, and have been asking for months.

In a matter of weeks, we hooked to with RentBureau and are offering it to our users. Incredibly, we're the first ones to do this. I consider it embarrassing that our industry hasn't embraced a unique service like RentBureau, but all the better for us that our competition is asleep at the wheel.

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