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Whenever I see mention of the apartment business "going green," it has meant recycling programs, sustainable construction or eco-friendly gimmicks.

Green leasing is the easy way to do your part. How?

• Advertise online and track performance
• Don't lie about online applications; actually take them
• Don't print. E-sign your documents

We have made it painless to go paperless. It's easy being green.

• e-signatures
• NAA
• online applications
• paperless

• Jake Harrington's blog