Craigslist 101: How NOT to write online ads

Everyone knows about Craigslist, but not everyone knows how to use it well. Case in point: some really bad "for rent" ads.

Remember, our Rental Address service:

  • automatically posts your communities to thousands of websites (including Craigslist)
  • directs visitors to your website (we can build you a beautiful one)
  • allows future residents to apply online and even pay rent

Take control of your leads and turn them into leases - let us handle your online image. We promise to take it easy with the ALL CAPS.

New law coming Nov. 1 – what landlords need to know

If you use credit reports, you should get to know the Fair Credit Reporting Act (FCRA).

On November 1st of this year, get ready for the new FCRA rule on address discrepancies to go into effect.

The good news

If you use On-Site, compliance is easy.

The new law applies mostly to financial institutions and creditors, but the act covers anyone that uses consumer reports – including landlords and property management companies.

What is the law?

The purpose of this new requirement is to protect your applicant from having erroneous information used against him or her. We need to work together to ensure that you have obtained the correct screening report for the applicant who has applied.

The rule, embodied in section 605(h) of the act, states:

"If… the request includes an address for the consumer that substantially differs from the addresses in the file of the consumer… the consumer reporting agency shall notify the requester of the existence of the discrepancy."

Your On-Site screening reports already contain warnings (including address discrepancies) that the information provided by the renter may be fraudulent. In light of the new law, we have added ACTION REQUIRED to the warning and now include a link to this bulletin.

According to the FTC, if there is an address discrepancy, the user of the consumer reports – that's you, the landlord or management company – must:

"develop and implement reasonable policies and procedures designed to enable the user to form a reasonable belief that a consumer report relates to the consumer about whom it has requested the report."

In plain English...

If an applicant gives you a current address that generates a warning from our site, we’ve added the reminder that the law now says you must verify that the address belongs to your applicant.

What steps should you take?

If you get an address discrepancy warning, we suggest that you take any of these steps:

  • Ask your applicant if the rest of the screening report information pertains to them
  • Cross-check the addresses returned on the report with those your applicant provided
  • Double-check that you have entered the information accurately
  • Cross-check the accounts on the screening report with materials submitted by the applicant

You can use information from the applicant or third-party sources to verify that the screening report matches the renter.

What if the screening report contains information that doesn’t match, or the applicant disputes the report?

It happens, and we’re here to help. Our dedicated Renter Relations group handles these discrepancies, and can correct errors on our screening reports in real time.

What if I can’t view the report details?

For users that view a "recommendation to rent" but not the full credit report (including the addresses on file), we suggest that you switch to a view that includes address/identity information; your corporate office can make this change for you.

We recommend that you print this bulletin or otherwise make your users aware of this new FCRA requirement.

The rule takes effect November 1, 2008. You may also view a full copy of the rule.

 
 
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