The Powerful Reason Email Drip Campaigns Convert More Renters (and How They Can Work For You)

In a perfect world, potential renters would discover your property and instantly sign the lease. However, as marketers in the apartment industry know, the closing process is slightly more complicated. In the age of inbound marketing, renters decide how and if they’re going to interact with your efforts to connect,… Read More

Is Pokémon Go the Property Manager’s Best New Marketing Tool?

Pokémon Go players are hard to miss. They congregate around seemingly random locations, silently studying their phones. No they aren’t checking their Facebook. They’re trying to catch Pokémon—cute cartoon creatures with funny sounding names like Squirtle, Pikachu and Jigglypuff. Pokémon Go is the newest addition to the hugely successful Pokémon… Read More

Customer Product Update: Summer 2016

Curious about On-Site product updates for Q2? Interested in how we’re making our services more powerful and easier to use? Then you’re in luck! On-Site recently presented our end-of-quarter webinar to make sure our customers have all the information and support they need. You can watch a recording of the… Read More

NAA Recap: 5 Clever Ways to Hack Your Revenue Management

On-Site delivered two knowledge-packed Learning Zone presentations at the 2016 National Apartment Association Education Conference & Expo. With so much cool stuff at NAA vying for your attention we totally understand if you weren’t able to attend our Learning Zones. Fortunately for you, we’ve recapped all the salient points from… Read More

How to Succeed in a Hot Market (Hint: It’s All About Your Website)

For multifamily companies, there’s much to gain from having a presence in a thriving market; you tap into high demand while raising your own profile. Seizing an opportunity, Balfour Beatty recently acquired the Nesbit Palisades apartment community in the competitive submarket of Alpharetta, Georgia. Together with Harbert Management Corporation, the major multifamily… Read More

Straight Talk with On-Site’s NAA VIP Trip Giveaway Winner

Every June On-Site sends two lucky winners from our NAA VIP Trip Giveaway to the National Apartment Association Education Conference & Exposition. The prize package includes: full conference registration, airfare, hotel and an all access pass to On-Site’s afterhours networking events. For NAA 2016 in San Francisco, Director of Marketing & Training at Homestead… Read More

4 Smart Responses to a Negative Online Review

It’s a cold, hard fact: negative reviews are unavoidable. Even the most professionally-run multifamily communities are likely to receive one at some point. But that doesn’t mean you, the property manager, should pretend they don’t exist. You may not read them, but your potential renters most certainly will. Indeed, according… Read More